• Free Express Shipping

    On orders over $100

  • 30-Day Guarantee

    Love it or return it

  • 12-Month Warranty

    Parts & labour covered

  • Local Support

    Free after-sales support

  • Female Founded

    Australian designed & owned

1 5

  • Headphones

    Over-ear and in-ear. Noise cancelling, sport, and sleep. Find your sound.

    Shop Headphones 

  • Watch Bands

    Stainless steel, mesh, resin and silicone. Premium bands for every Apple Watch.

    Shop Watch Bands 

  •  Charge Cables

    Premium USB-C cables designed to match your setup.

    Coming soon...

Shop by Need

  • Work & Travel

    Block distractions. Stay focused. ANC audio built for your workday and commute.

    Shop PRO 5 

  • Everyday ANC earbuds

    One pair for everything. Commute, gym, calls, music. Full controls at your fingertips.

    Shop Focus 
  • Stainless Steel Link Bracelet Band (Ultra) – The Darwin Ultra in Black – Compatible with Apple Watch Ultra (Friendie size Large) - Friendie Pty Ltd

    Style Your Tech

    Elevate your Apple Watch with stainless steel, silicone, or resin bands that looks and feels premium.

    Shop Watch Bands 

  • Sleep & Wind Down

    Ultra-light earbuds with ANC designed for rest. 3 grams per earbud. Barely there.

    Shop ZEN 3 
AIR PRO 5 ANC Rose Gold (Active Noise Cancelling Over Ear Wireless Headphones) - Friendie Pty Ltd

The PRO 5. Your new daily driver.

Active noise cancelling that learns your environment.

  • Rich, warm sound that doesn't fatigue.
  • Foldable, portable, and comfortable enough to wear all day.
  • Available in Matte Onyx Black and Rose Gold.
  • From $299

Shop PRO 5

Focus ANC. Full control, zero compromise.

The smartest earbuds we've ever made.

  • Proximity detection pauses your music when you remove an earbud.
  • Individual battery meters for left and right.
  • Wireless charging and USB-C.
  • Full touch controls for volume, tracks, ANC, and calls.
  • From $199

Shop Focus
Stainless Steel Link Bracelet Band - The Sydney in Titanium Large - Compatible with Apple Watch Size 42mm to 45mm - Friendie Pty Ltd

Stainless steel. The band your Apple Watch deserves.

Solid stainless steel with a polished finish that elevates any outfit.

  • Easy to clean, built to last.
  • Unique easy-to-resize links for the perfect fit.
  • Comfortable all-day wear — and a fraction of what Apple charges.
  • Compatible with Apple Watch SE, Series 1–11, and Ultra
  • From $199

.Compare all watch bands.

Shop Sydney Collection

More ways to wear it.

Not every day calls for stainless steel. Our silicone and resin bands are lightweight, sweat-proof, and built for your active life.

  • Soft-touch silicone from $39.
  • Bold resin styles for something different.
  • Multiple colours, easy to swap, easy to clean.
  • Compatible with Apple Watch Series SE, 1-11.
    .Compare all watch bands.
Shop Noosa Collection
Friendie audio sunglasses

Making tech friendly.

Friendie was founded in Australia with one goal: make tech that's beautiful, practical, and honest.

We don't overpromise. We don't hide behind jargon. We design products that look good, work well, and fit your life — not the other way around.

Female founded and owned.

Trusted by The Iconic, Myer, and JB Hi-Fi. Loved by a community that's 70% women who expect better from their tech.

Our Story

Bestsellers

Our most loved products right now.

1 10

Trusted by Australia's leading retailers

1 10

What our customers say

  • Review 1

    "Beautiful headphones that are so comfortable at work. The ANC is genuinely impressive for work. I previously owned the PRO 2 and the upgrade to the PRO 5 - best decision ever."

    — Sally

    (Friendie AIR PRO 5 customer)

  • Review 2

    "The Perth band completely transformed and elevated my Apple Watch. I missed not having a fancy watch band and this fills that void. "

    — Kai
    (Perth Silver and Gold 42mm Watch Band customer)

  • Review 3

    "Thank you for your amazing customer support! I wear my Focus earbuds literally everywhere — gym, work, train-ride, walking the dog, cooking dinner. They just work and so convenient."

    - Becky
    (Friendie AIR Focus customer)

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